What Will Happen To These Premium Automotive Brands?
According to the report of the British Autocar Magazine, British automotive manufacturer Jaguar has a plan to return to an all-electric brand in 2025.
Alfa Romeo, another player in the premium segment, sold 35,718 cars in Europe and 18,586 in the USA last year. Because of these losses, the brand is making more solid decisions. For example, the £ 1 billion Giorgio platform, which forms the basis of the slow-selling Giulia sedan and Stelvio SUV, will soon be mixed. Instead, a common platform will be used and there will be cost savings.
DS, which is under the roof of Stellantis, continues its struggle even though it does not rise to high numbers globally. The new 9 Sedan models will change things in the Asian region, where the brand’s sales have dropped. DS sold 43,686 units last year in Europe alone.
Daimler’s, Smart must be ideally positioned to succeed in a world focused on reducing emissions and congestion. Last year, Daimler entered into a 50:50 joint venture with Geely to limit its exposure and start sales in China. Smart’s small electric SUV will arrive a year from now and its current models are largely undesirable. Now, the arrival of new models does not seem very close.
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