Uber entered the cannabis market in Canada, which has grown tremendously during the pandemic. For Ontario residents, the Uber Eats app has added food, groceries, liquor delivery, as well as marijuana ordering. However, the customer receives the order by going to the store.
Marijuana orders have also been added to the US-based international transportation network company, Uber Technologies Inc. Cannabis can now be ordered through the Uber Eats app in Ontario, Canada.
The production, sale and consumption of recreational cannabis is fully legal in Uruguay and Canada, and in some states in the USA.
Uber, which also delivers liquor through Uber Eats, was known to set its sights on the growing cannabis market. Unable to make a profit during the pandemic period, Uber took the step of entering the booming cannabis market in Ontario.
With the addition of cannabis retailer Tokyo Smoke to the Uber Eats virtual marketplace list yesterday, customers who ordered from the Uber Eats app will be able to receive their orders, which will be prepared within an hour, from the nearest Tokyo Smoke store by showing their ID.
In Ontario, cannabis can be delivered by retailers. Delivery by third parties such as Uber Eats is not yet legal in Canada.
Uber CEO Dara Khosrowshahi said in April that they were “considering cannabis deliveries in the US once the legal process is clear”.
More than three years after the legalization of recreational marijuana, Canada is trying to bring the cannabis market in line, where illegal producers control most of the total annual sales.
Uber said its partnership with Tokyo Smoke will “help Canadian adults buy safe, legal cannabis and combat the illegal underground market, which accounts for more than 40 percent of non-medical cannabis sales.”