Torsten Müller-Otvös, CEO of luxury automaker Rolls-Royce, is grateful to those who lost their lives to the coronavirus last year for selling more than ever before in their 117-year history.
Speaking to the Financial Times (FT), Müller-Otvös said sales were booming because people were ‘realizing that life can be too short‘ due to the coronavirus pandemic.
Müller-Otvös said, “Many people have witnessed other people in their society die from Kovid. This made them think; life can be short, it is better to live in the present than to postpone life. This has also contributed tremendously to sales.“
Rolls-Royce, unaffected by the chip shortage that has plagued other automakers, sold 5,586 cars last year, according to the FT. This figure represents a 49 percent increase in total sales over 2020.
Data on the increase in luxury consumption during the pandemic also came from Lamborghini. Lamborghini CEO Stephan Winkelmann said in a statement last month: “This year’s sales are higher than the best year ever.”