The pandemic is shaking tourism to the core. Since most trips have been canceled or canceled, companies have to refund a lot of money. That puts pressure on liquidity. Not only small travel agencies are facing the end, the industry leader is also in trouble.
Improvement is not in sight.
After the crisis year 2020, tour operators are using early booking discounts to attract customers. But they are still hesitant to book for the best weeks of the year – the uncertainty is too great.
”People do not go traveling because they cant ” says industry expert Martin Lohmann.
“The demand is potentially there.” So far, there are indications that destinations in Germany and neighboring countries that can be reached by car, bus, or train are primarily in demand. In some places, it could even be tight. “We are seeing high demand for earthbound trips in the summer. It is possible that not everyone will get their dream hotel if they book later,” reports Ingo Burmester, Head of Central Europe at DER Touristik.
For 2021, travel agencies and tour operators are cautiously optimistic: