Unilever Ended Ice Cream Ads For Young Children To Combat Obesity
Unilever Ended Ice Cream Ads For Young Children To Combat Obesity Food and cosmetic giant Unilever decided to stop marketing with food, beverage and ice cream ads for young children in order to contribute to the fight against obesity.
According to the news of the Dutch Television, Unilever says it shares the concerns of the World Health Organization (WHO), which calls “childhood obesity one of the most important health problems of this century”.
The UK-Netherlands partnership, headquartered in Rotterdam, has set an age limit of 12 for advertisements and 13 for social media. Unilever decided to exclude young children from the target audience in order to combat obesity.
The company will restrict the use of cartoon characters in advertisements for children. The influencer will stop working with the social media star and other celebrities.
Unilever, which has decided to reduce the amount of calories and sugar in ice cream it produces a while ago, uses 110 calories and 12 grams of sugar in children’s ice cream.
The company will realize its decision to stop advertising and marketing for ice cream brands such as Magnum and Rocket for the first time. The application will then be expanded to other food products.
Unilever says such steps will contribute to the prevention of child obesity. According to the World Health Organization data, in 2016, 124 million children and young people aged 5-19 faced obesity. 213 million children also experienced overweight problems.